To shop, click the Pin to be directed to the checkout page on the retailer’s site. Adjust and place home decor products in your space to envision how they would look, and browse product information within the Pin for more details like price. Click the Pin and ‘Try in your space’ to see the virtual product through your camera lens. When browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of ‘Try On enabled’ Pins. Pinterest said that Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins. The virtual home decor experience is launching live across more than 80,000 shoppable Pins, while the beauty experience is currently available across 14,000 shoppable Pins. Try On for Home Decor is powered by Lens and follows the launches of Try On for Lipstick and Eyeshadow. Try On for Home Decor brings the offline shopping experience online to help Pinners visualize new products in their space and move seamlessly from inspiration to realization from their phone. Pinterest is among the largest home decor platforms in the world, with 9 out of 10 Pinners coming to the platform for research and inspiration in their home decor shopping journey. It enables Pinners to virtually place items from retailers like Crate & Barrel, CB2, Macy’s, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy. Pinterest has launched Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality (AR). The introduction of Try On for Home Decor follows the successful launch of Try on for Beauty products on Pinterest
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